One of the most effective ways to grow your business is by expanding your services to new and current clients.  The cost of acquiring more business with customers who already know you will be low.  

​Bottom Line – The easiest way to increase sales dramatically is to sell more to someone who is already buying.  If you and your staff are not taking advantage of opportunities that reveal themselves daily you are missing potential sales!  What advice or strategy do you have for cross-selling that works in your small business?  Comment Below!

​​Occasionally we feel disconnected from our work due to too little or unrealistic organizational goals.  Unrealistic goals have a negative effect on employee’s engagement and the overall office culture.  Employees remember and act on how their leaders and organizations make them feel.

​Unrealistic expectations create feelings of resentment, decrease engagement and also productivity.  When goals are not realistic people feel unimportant, helpless and not valued.

A positive goal will create a vision that unifies a team.

7 key practices to creating SMART balanced goals:
1. Begin with the end in mind
2. Reflect on the personal meaning of the goals to you
3. Seek input from those that will be doing the work
 4. Goals should align with the organizations mission and strategy
5. They must be clear and easy to understand
6. Progress towards the goals must be measurable
7. Once the goals are set encourage people to achieve them

A balanced, positive goal will create a vision that unifies a team around a common mission.  For example, here is an excerpt from an actual spa mission statement we found on the internet, "...dedicated to creating a relaxed atmosphere where the senses are awakened, the body is beautified and the spirit is soothed..."

If this is the spa's mission, then they could set aa goal like this:  "Each treatment room should be infused daily with an essential oil that suits the treatment whether for relaxation or invigoration."  This goal is specific, measurable, attainable, timed and relevant to the work, and should be assigned to the technician/aesthetician who is responsible for preparing the rooms.

Bottom Line - Positive SMART goals require that the leaders know their teams strengths so they can be utilized.  Also input from all different levels of an organization should be received.  Achievable goals will be balanced.  What goals have you set for the year that have been accomplished?  Do you have goals in mind for the future?  Comment below!