Kate Somerville sat down with Susan Yara and Sharzar Kiadeh from #TheSASS and talked about her protocol for fighting stretch marks with RF and micro needling.   Watch as a new mom receives treatment with both the EndyMed and the MDPen in Kate's Los Angeles clinic and see the results after just one treatment! The video and complete story appear on MixedMakeup.com 

EndyMed RF Micro Needling is trending now with our favorite celebrities!  Real Housewives of Atlanta star, model and business woman Cynthia Bailey found a few minutes in her day to give her skin the #BeatutilSkin treatment with EndyMed RF Micro Needing at with top Atlanta plastic surgeon, Dr. Myla Bennett. Click to find our how to offer EndyMed RF #BeautifulSkin in your practice! 

Dr. Myla is a frequent guest on the Tom Joyner Morning Show and she often shares about the latest in aesthetic treatments.  Learn more about Dr. Myla Bennett by visiting her luxury aesthetic practice, Ederra Bella Plastic Surgery or visit her online at www.ederrabella.com.

​Just like our favorite celebrities, we all have big events in our lives when we want to look and feel our best. Debbie Fowler was looking forward to weddings and holiday events last year when she turned to her friends at Face and Body Group in Marietta, GA for some help in getting Red Carpet Ready.  

​“I love Judy, Connie and everyone at Face and Body Group.  I look forward to going down there just to see them!,” said Debbie when we sat down to talk in December 2015.   “My best friend’s son was getting married in November, and I was going to a holiday dinner with colleagues I hadn’t seen in over 4 years.  I wanted to look my best.”

To help Debbie reach her goals, the team at Face and Body Group put together a treatment plan that included

• EndyMed RF skin tightening and RF Micro Needling on her face and neck
• Zerona laser fat removal 
• SlimDome IR sauna 
• medical weight loss regimen

 “One day, I was just washing my face and I was amazed by how firm the skin is on my face and neck! Even my husband commented on it. It has lifted my neck so much and I expect even more after my last treatments.”

Debbie went on to say that, “I had gone to a dermatologist to work on veins in my legs and he recommended getting work on my eyes because the eyelids were drooping.  The procedure he did opened my eyes, but they were still hooded.  He wanted me to come back to have my neck done, but now that I know I can use EndyMed, I won’t be going back for more surgery.   If I had know before, maybe I could have avoided surgery altogether.”

​Debbie started her program in January 2015, and at the time of our conversation in December she had lost 25 pounds, and improved the texture and tightness of her skin.  She plans to go on to have EndyMed RF skin tightening treatments on her stomach, legs and arms as she gets Red Carpet ready again for her niece’s wedding in May.  

Bottom line:  Every patient in your practice has their own Red Carpet moment to prepare for and they all want to feel as beautiful as possible.  Help them to look their best with EndyMed skin tightening and RF micro needling.  Click here to learn more about our #RockYourRedCarpet promotion, or share a patient story from your own practice below.

​Well, in case you haven’t noticed, its Red Carpet Season!  We just had the Golden Globes on January 10th,  and next will be the  SAG Awards on January 30, BAFTA on February 14, with other awards in between, all leading up to the big event:  The Oscars on February 23rd.  It’s all very exciting and its fun to watch the celebs getting glammed up for their big moment.  Unfortunately, most of us will only be watching the drama unfold on TV since we probably won’t be getting a ticket.   That doesn’t mean we have to miss out on all the fun…
 
Everyday, all over America, people are getting ready for their own big events:  class reunions, graduations, weddings, anniversaries… you name it.  These events might not make E! News™  but there is just as much excitement and anticipation.  We are going to be featuring a couple stories of people who are getting red carpet ready.  We will include pictures and a brief story of the treatments, diets and exercise programs they utilized to get ready for their big event. 

Big changes can happen, just in time for their big day!  

*Purchase MDPen Micro Needling or EndyMed RF from Total Body Contouring in February, and pay $49/month for the first 6 months!  Learn more about this offer!

MDPen and EndyMed were recently featured on the news with Kate Somerville Spa! Follow the links to see MDPen featured on KTLA TV and EndyMed on E! News.  
Click here to learn more about the #SuperSkin offer or contact me for more information.

Social media is the new word-of-mouth and is a resource that many consumers rely on for reviews and advice.  It is also a great tool that your practice can use to deepen relationships with existing patients.

It can be difficult to know how to get started with launching your practice online.  According to Pew Research Center (http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/) about 72% of adult’s online use Facebook; choosing this social media platform is a good start.

​Here are 4 Cosmetic marketing ideas to stand out on Facebook:
1.  Make sure to use the call-to-action button
The call-to-action buttons link current and potential patients to relevant destinations that are on and off Facebook.  Currently Facebook offers 7 call-to-action buttons to choose from and the most relevant options for a cosmetic practice include, “Book Now,” “Contact Us,” “Sign Up,” and “Watch Video.”
Incorporating the call-to-action buttons into your Facebook marketing strategy will drive engagement.

2.  Take advantage of custom Facebook Tabs
You can use tools like Shortstack (hyperlink) and North Social (hyperlink) to create custom Facebook tabs for your brand pages.  Growing your email list and also encouraging your patients to use a portal is important to your business’s success online.  You can design an email opt-in tab so that patients can subscribe to newsletters without leaving Facebook.

3.  Market to your local audience
One of the most effective cosmetic practice marketing ideas is to target your local audience with social media advertising.  Facebook advertising allows businesses to choose their specific audience based off of their clients demographic.  You can even target your audience based on interest, consumer behavior, and online connections.

4.  Promote important information
Running Facebook ads is a hit or miss for most practices because often too much money is spent on minimal results.  If your cosmetic practice is looking to generate more traffic you can use the Facebook promote post feature that allows you to get your message out to a bigger audience.

Bottom Line – Social media is instrumental to marketing for your practice.  Facebook is a great social channel to attract new patients while also deepening your relationship with current ones.  Does your practice use Facebook?  Why or why not? Comment below.

Kate Somerville Spa in Los Angeles is offering their celebrity clients a very special $3K facial featuring EndyMed for RF Micro Needling and Skin Tightening.  The E! story reports that the EndyMed facial is designed to produce "smaller pore sizes, less obvious fine lines and wrinkles, and smoother skin tone and texture." Read the entire story here.

​Check out the E! Online video above, and contact us to learn more about EndyMed technology and treatments.

Check out Kevin Simon's post on linkedin here.

It’s a new year and one of your goals may be to improve your marketing efforts. There are new mediums to explore in social media and marketing! Even if improving marketing for your practice was not one of your a resolutions, it is important to take inventory from the previous year. Below are a few tips on how you can prepare to dominate marketing in 2016:

1. Spend time evaluating the brand of your practice - A growing brand will amplify your marketing efforts. Have you taken the time to think about how you want your brand to evolve this year? A strong sense of brand will improve your marketing and give your employees a better sense of what they represent.

2. Evaluate your social media platforms - The one thing that is constant in marketing and social media in change. You can take measures to ensure that you are prepared for change. Adopt to other platforms, learn them and integrate them into your strategy. If you created an Instagram profile for your practice that you did not upload any photos to in 2015, delete it!  Move on and focus on the platforms that work for you.

3. Calculate your marketing ROI - Each year, some marketing platforms soar in popularity, while others don’t perform as well. In order to better your bottom line, you will have to make some decisions based on the ROI you are getting across platforms. Cutting spending in some areas will create more of a budget for new, more effective channels. Not sure of your ROI?  Here is a link to a calculator that can help:  http://www.quicksprout.com/2014/06/27/how-to-calculate-the-roi-of-your-social-media–campaigns/

4. Take a look at your demographics - As time goes on, your target market may be shifting. Your customer personas are at the center of your marketing efforts. Should you add a new persona? Should you remove something from your persona to reach your demographic?

5. Try something new - In the new year try something fresh! Experiment with new mediums and you might be surprised with the success and their ease. There are new methods like virtual reality marketing and email marketing 2.0. Have you tried Periscope?

​Bottom Line – The easiest way to increase sales dramatically is to sell more to someone who is already buying.  If you and your staff are not taking advantage of opportunities that reveal themselves daily you are missing potential sales!  What advice or strategy do you have for cross-selling that works in your small business?  Comment Below!