Do you operate a cosmetic or plastic surgery practice and are looking to add to your patient base?
Social media is the new word-of-mouth and is a resource that many consumers rely on for reviews and advice. It is also a great tool that your practice can use to deepen relationships with existing patients.
It can be difficult to know how to get started with launching your practice online. According to Pew Research Center (http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/) about 72% of adult’s online use Facebook; choosing this social media platform is a good start.
It can be difficult to know how to get started with launching your practice online. According to Pew Research Center (http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/) about 72% of adult’s online use Facebook; choosing this social media platform is a good start.
Here are 4 Cosmetic marketing ideas to stand out on Facebook:
1. Make sure to use the call-to-action button
The call-to-action buttons link current and potential patients to relevant destinations that are on and off Facebook. Currently Facebook offers 7 call-to-action buttons to choose from and the most relevant options for a cosmetic practice include, “Book Now,” “Contact Us,” “Sign Up,” and “Watch Video.”
Incorporating the call-to-action buttons into your Facebook marketing strategy will drive engagement.
2. Take advantage of custom Facebook Tabs
You can use tools like Shortstack (hyperlink) and North Social (hyperlink) to create custom Facebook tabs for your brand pages. Growing your email list and also encouraging your patients to use a portal is important to your business’s success online. You can design an email opt-in tab so that patients can subscribe to newsletters without leaving Facebook.
3. Market to your local audience
One of the most effective cosmetic practice marketing ideas is to target your local audience with social media advertising. Facebook advertising allows businesses to choose their specific audience based off of their clients demographic. You can even target your audience based on interest, consumer behavior, and online connections.
4. Promote important information
Running Facebook ads is a hit or miss for most practices because often too much money is spent on minimal results. If your cosmetic practice is looking to generate more traffic you can use the Facebook promote post feature that allows you to get your message out to a bigger audience.
1. Make sure to use the call-to-action button
The call-to-action buttons link current and potential patients to relevant destinations that are on and off Facebook. Currently Facebook offers 7 call-to-action buttons to choose from and the most relevant options for a cosmetic practice include, “Book Now,” “Contact Us,” “Sign Up,” and “Watch Video.”
Incorporating the call-to-action buttons into your Facebook marketing strategy will drive engagement.
2. Take advantage of custom Facebook Tabs
You can use tools like Shortstack (hyperlink) and North Social (hyperlink) to create custom Facebook tabs for your brand pages. Growing your email list and also encouraging your patients to use a portal is important to your business’s success online. You can design an email opt-in tab so that patients can subscribe to newsletters without leaving Facebook.
3. Market to your local audience
One of the most effective cosmetic practice marketing ideas is to target your local audience with social media advertising. Facebook advertising allows businesses to choose their specific audience based off of their clients demographic. You can even target your audience based on interest, consumer behavior, and online connections.
4. Promote important information
Running Facebook ads is a hit or miss for most practices because often too much money is spent on minimal results. If your cosmetic practice is looking to generate more traffic you can use the Facebook promote post feature that allows you to get your message out to a bigger audience.
Bottom Line – Social media is instrumental to marketing for your practice. Facebook is a great social channel to attract new patients while also deepening your relationship with current ones. Does your practice use Facebook? Why or why not? Comment below.
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